There’s no lack of advice regarding what folks must do to improve a WordPress blog’s search engine rankings.

Some people agree, certain people differ, and some people can be downright perplexing.

Recently a distinguished selection of search engine optimization professionals gave their consensus opinions to SEOmoz on what’s relevant to gain good search engine rankings in today’s environment.

In summary, below are the four most important search engine optimization ranking factors, in accordance with the experts’ consensus opinion.

Keywords that are Used in the Title Tag

The use of the correct keywords when crafting the text for the title tag of a WordPress post is very important. It does not only assist with better rankings, it also assists with better click-through from the SE listings to your page. It’s of little use to be high up in the results without receiving that many clicks. The primary goal is to get as many visitors to the pages as possible.

The search engine bolds the keywords that were typed in by the user. When the right keyphrase of your page title is shown in bold, it gives the listing a better opportunity of being noticed and receiving that mouse click. Nevertheless, bolded keywords are not the only element to consider when composing the title.

A cleverly written page title, that invites and entices the searcher to click, can gain a lot of extra clicks. It’s more advantageous to attract 100 clicks from position number five through having an enticing page title tag than fifty clicks from the 3rd position with a bad title tag, right?

Anchor Text that is Employed for Links to Your Site

The anchor text that is used in the link that points to your web site from an external site counts a lot in the SE algorithms to determine what your site is all about. In addition, what your site is all about determines to a large extent what it will rank for in the search engine listing.

If at all you can exert any influence on the anchor text that other web sites use when they link to your site, then it is an extremely prudent way of investing your time.

The more external sites that link to your web site utilizing a particular keyphrase, or variations of that keyphrase, will prompt the SE’s to more eagerly figure out that your site is focused on that particular keyphrase.

It’s even better when the content of the page on your web site contains that particular keyword and phrases similar in meaning.

The Universal Link Popularity of Your Web Site

Search engines compute the relative importance of a web site from the number of links that point to the web site. They include both quality of the hyperlinks and quantity of links.

The more distinct sites that link back to your site, the higher the search engines will calculate the perceived importance of your web site.

The building of links does not stop. There can never be enough links pointing to your site. It’s true that one can build links too quickly and that could trigger some flags in the algorithms of the search engines.

However, if performed as an ongoing effort with a longer term view, every backlink is worth the resources spent in getting it. They all add up to an improved perceived importance of your site.

Link Popularity within the Site’s Internal Link Structure

Naturally, some of your web pages will gain more external backlinks than other pages. Those that do not obtain lots of backlinks could be the real money pages that you would want to rank well in the search engines.

The internal linking structure, as well as the anchor text utilized in the internal links, is the way to distribute PageRank and reputation inside your own site. The best approach to success is to get the plugin for WP SEO that’s specifically designed to accomplish that.

Some search engine optimization professionals believe that an internal link to a page carries the same weight as a link from an external page.

That doesn’t mean your site will gain high rankings with nothing more than internal links.

What it does mean is that you can get a certain page ranked by pointing internal links to it even if it does not have a lot of external backlinks, on the condition that the rest of the site has accumulated sufficient PageRank from external links.